Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title And Summary
Senior Marketing / Campaign Analyst
Who is Mastercard?
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Overview
The Global Business Service Center team is looking for a Senior Analyst, Marketing Analytics to partner with Regional Marketing to access and support marketing activities – campaigns and platform. The ideal candidate is passionate about knowing the why, consumer behaviour, marketing & consumer motivation; the candidate should be highly motivated, self-starter, intellectually curious, analytical, and possesses an entrepreneurial mindset.
Role
In This Position, You Will:
- Tracking campaign performance, analysing data and metrics and providing actionable insights
- Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI
- Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations
- Identify opportunities for campaign improvements and implement strategic adjustments as needed
- Stay updated with the marketing trends, technologies and best practices to drive campaign innovation
- Track usage, monitor traffic and provide insights pretaining to campaign collaborative page/repository platform
- Support fulfillment activities, including reporting, analytics support, digital marketing setup support and data processing from & for the regional marketing team
- Tracks processes and metrics, providing reporting and readouts for KPIs focused on performance, impact, and value-add initiatives
- Collaborate with various internal teams to ensure seamless delivery and execution
All About You
The ideal candidate for this position should:
- Overall 6-10 years of career experience into Marketing Analysis
- Strong understanding of marketing principles, campaign development and digital marketing channels.
- Proficiency in using analytics tools to measure and optimize campaign performance
- Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
- Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights
- Additional knowledge of digital marketing/digital tracking tools and techniques, including social media platforms, email marketing software and web analytic tools (Adobe Analytics)
- Excellent writing, communication, and organizational skills, with proficiency in the relevant software such as Microsoft Office and Adobe Creative Suite
- Strong communication and collaboration skills to work effectively with cross-functional teams and external partners
Corporate Security Responsibility
Every Person Working For, Or On Behalf Of, Mastercard Is Responsible For Information Security. All Activities Involving Access To Mastercard Assets, Information, And Networks Comes With An Inherent Risk To The Organization And Therefore, It Is Expected That The Successful Candidate For This Position Must:
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Corporate Security Responsibility
All Activities Involving Access To Mastercard Assets, Information, And Networks Comes With An Inherent Risk To The Organization And, Therefore, It Is Expected That Every Person Working For, Or On Behalf Of, Mastercard Is Responsible For Information Security And Must:
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.